Transforming Kimbo’s Digital Identity: Merging Tradition with Modernity for a Neapolitan Coffee Brand
Led the digital direction for Kimbo, a renowned Neapolitan coffee brand, bringing its rich tradition and commitment to quality into the modern digital age. Focused on creating a strong digital identity across social media and web content, introducing a fresh illustrated style and redesigning the brand’s iconography. The challenge was to translate the company’s deep-rooted values of tradition and quality into a modern visual language, ensuring that Kimbo’s heritage remained front and center while appealing to today’s digital audience.
Client
Kimbo
Support
Digital art direction
Archive 2018/2025
De'Longhi
UX/UI
Go to project
Cassia Beauty Academy
UX/UI
Go to project
Pritelli
UX/UI
Go to project
My Ferrari
UX/UI
Go to project
Gentileschi Foundation
UX/UI
Go to project
Lotto
UX/UI
Go to project
Boxeur
UX/UI
Go to project
Rich Media Collection
DIGITAL ART DIRECTION
Go to project