LOT-01

Rethinking Performance: A Digital Experience for Lotto Sport

Redesigned the digital experience for Lotto Sport, an iconic brand in sportswear, bridging innovation and performance. Through a strategic UX/UI approach, navigation was optimized, design intuitiveness enhanced, and the brand identity reinforced—delivering a seamless and engaging user experience. Additionally, led the digital art direction for the newsletter and overall digital presence, ensuring a cohesive visual identity across all touchpoints.

Client

Lotto

Support

UX/UI

LOT-02
LOT-04
LOT-03
LOT-010
LOT-06
LOT-07

Archive 2018/2025

2025

De'Longhi

UX/UI

Go to project

Vector

2024

Cassia Beauty Academy

UX/UI

Go to project

Vector

2023

Pritelli

UX/UI

Go to project

Vector

2025

My Ferrari

UX/UI

Go to project

Vector

2024

Gentileschi Foundation

UX/UI

Go to project

Vector

2020

Boxeur

UX/UI

Go to project

Vector

2020

Kimbo

DIGITAL ART DIRECTION

Go to project

Vector

2018

Rich Media Collection

DIGITAL ART DIRECTION

Go to project

Vector

⚡️ Designing thoughtful experiences , one pixel at a time

Let's keep in contact

2025 © Renato Cutillo