Rethinking Performance: A Digital Experience for Lotto Sport
Redesigned the digital experience for Lotto Sport, an iconic brand in sportswear, bridging innovation and performance. Through a strategic UX/UI approach, navigation was optimized, design intuitiveness enhanced, and the brand identity reinforced—delivering a seamless and engaging user experience. Additionally, led the digital art direction for the newsletter and overall digital presence, ensuring a cohesive visual identity across all touchpoints.
Client
Lotto
Support
UX/UI
Archive 2018/2025
2025
De'Longhi
UX/UI
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2024
Cassia Beauty Academy
UX/UI
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2023
Pritelli
UX/UI
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2025
My Ferrari
UX/UI
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2024
Gentileschi Foundation
UX/UI
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2020
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UX/UI
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2020
Kimbo
DIGITAL ART DIRECTION
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2018
Rich Media Collection
DIGITAL ART DIRECTION
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