Elevating Street Style and User Experience for Boxeur: A Bold Redesign for a Young Audienceoxeur
Redesigned the digital experience for Boxeur, a streetwear brand targeting a young audience, combining edgy style with seamless functionality. Through a strategic UX/UI approach, navigation was optimized, design intuitiveness enhanced, and the brand’s bold identity reinforced—creating an engaging and fluid user journey. Additionally, led the digital art direction for the newsletter and digital presence, ensuring a cohesive look across all platforms. A key focus was placed on improving the checkout process, with a detailed study on the cart functionality, resulting in a smoother and more efficient purchase experience for users.
Client
Boxeur
Support
UX/UI
Archive 2018/2025
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